- Dark patterns in UX design refer to deliberate, unethical design tactics that manipulate user behavior.
- They prioritize short-term gains for the platform at the expense of user trust and satisfaction.
- As UX designers, it's crucial to be aware of these patterns, avoid using them, and advocate for ethical and user-centric design practices, ensuring transparency, usability, and a positive user experience should always be our primary goals.
Here are some Dark Pattern checklists
- [ ] Hidden Costs: Are there any undisclosed fees or charges during the user journey?
- [ ] Misleading Actions: Are users misled into making choices they didn't intend to?
- [ ] Roach Motel: Is it easy for users to get in but hard to get out of a service or subscription?
- [ ] Privacy Zuckering: Is user data collected more than what they actually want?
- [ ] Obstacle Courses: Are users forced to take excessive or unnecessary steps?
- [ ] Sneak into Basket: Are items added to your cart without your consent?
- [ ] Pressure Tactics: Are users subjected to time pressure to make decisions?
- [ ] Sneaky Defaults: Are there options pre-selected for users without their explicit consent?
- [ ] Cost Concealment: Does the design intentionally obscure the true cost of a product or service?
- [ ] Tricky Language: Are there deceptive words like a double negative that confuse users?
- [ ] Obfuscation: Is information intentionally made unclear or hidden for users to find?
- [ ] Forced Continuity: Does the service make it difficult for users to cancel subscriptions or memberships?